Building a Special Relationship Between TDSi and our Partners and Customers in the US

Looking back over a very busy 2021 of product releases and events, one of the standouts for me was attending the GSX event in Orlando USA in September. Not only was this an achievement in exhibiting despite ongoing COVID-restrictions, but it was also an important step for TDSi in engaging directly with the North American security market.

TDSi has always been proud to provide our integrated access control systems globally, but North America has been one market that we haven’t penetrated as fully as the rest – something which we are addressing now. In partnership with our VITAPROTECH Group sister company PROTECH USA, we made a big splash in Orlando by introducing potential US customers and partners to our GARDiS web-based access control range.

The right tools for the job

Speaking to visitors and exhibitors at GSX, it was very clear that with its onboard embedded web server, our GARDiS controller is just what the US market needs right now. About the same size as a Kindle, the controller includes everything you need to set up your secure access control point with minimum installation time and fuss. For larger installations it is also well suited to working with on-premise security software, for customers that don’t want to use a cloud-hosted solution.

Despite this additional flexibility, GARDiS’s cloud hosted abilities are what really appealed and excited the people we spoke to in Orlando. Like many other sectors, cloud-hosted systems are revolutionising the security sector, delivering the exceptional flexibility, security, and sensible costs that security operators of all sizes need and want. Technology and markets are changing, businesses of all types need to be able to adapt and evolve with their customers and the markets they service.

It was clear at GSX that security buyers simply cannot afford to buy security solutions which can’t change with their needs and the feedback was that TDSi is offering exactly the right solutions for the post-pandemic world. Our flexible cloud-based approach enables customers to future-proof their security purchases whilst also being attractive to businesses which still want to keep all their security systems in-house.

Flexibility in a rapidly changing world

A key part of the ethos of the GARDiS approach is that you can’t expect to sell a ‘one size fits all approach’ anymore. In the past many providers chose to build a solution and expected their customers to adapt to whatever was on offer. That was just the same in the US as it was everywhere else, but I am proud to say our commitment to flexibility is really striking a chord with our rapidly growing partnerships in North America.

Its fair to say that 2021 was a milestone in our growing relationship with the US security market. By partnering with an already well-respected North American supplier in the shape of PROTECH USA, TDSi has already had a major introduction to buyers who are clearly looking for new options in their access control.

We are very excited to be ramping this up even further in 2022, to further engaging with such a vast and savvy security buying market, and to demonstrate that ‘Made in Britain’ is a sensible and cost-effective choice for our blossoming numbers of US partners and customers that are looking to evolve past the tough times of the last few years.